Moz DA score has been a popular SEO metric for many years, used by lots of bloggers, agencies and SEO practitioners to get an idea of a website’s authority and organic traffic. I’ve always tried to ignore it because in my opinion Moz DA is flawed, irrelevant and inaccurate.
There are other, much better ways to determine how authoritative and well-established a website is and how much organic traffic it roughly attracts. Moz DA simply doesn’t add much value anymore in this regard.
Back in March 2016 I took a week off from my online business work to have a bit of a strategic think about the way forward. I had a couple of niche websites that were doing reasonably well, and one bigger authority website that was growing steadily and earning me a good income.
You may or may not already know what the Google Featured Snippet is. It’s that little box of content on top of the search results that highlights the best possible answer to a user’s query with a link to the website that has provided that answer.
The Featured Snippet is designed such that it provides an immediate answer to a user’s query, without having to actually click on the link to the article that provides the answer. Or otherwise, it is designed in a way that the user is very likely to click through to the featured website INSTEAD of choosing the website in the classic number 1 spot.
Read moreHow to Earn the Google Featured Snippet with Simple HTML Tweaks
WordPress is by far the most popular blogging platform. Countless of new WordPress-based websites go live everyday with no signs of slowing down.
WordPress is reasonably easy to use, but it can be challenging to find your way through so many different themes, plugins and configuration settings. It’s easy enough to install WordPress, but what do you do after installing WordPress?
If you’ve been running a WordPress blog for some time now, you probably know already that HTTPS and SSL are a hot topic. Google has been pushing hard to get all blog owners and webmasters out there to migrate their blogs and websites from HTTP to HTTPS.
As with anything in life, security is a big thing. Having a proper SSL certificate installed and having your domain configured as HTTPS is now officially a search engine ranking factor.
Read moreHow to Migrate Your WordPress Site from HTTP to HTTPS