One of the most important steps in starting a new WordPress blog is choosing a good blog name. Far too often, new bloggers pick a random name too quickly, register a domain and start publishing content. Only to find out months, or even years, later that their chosen blog name is not the best one.
There can be various reasons why, in hindsight, a blog name needs to be changed. Perhaps the blog name doesn’t reflect the niche you’re in well enough. Or maybe the name is a bit awkward, or simply too long and complicated for people to remember.
I have personally made quite a few mistakes when choosing domains and blog names, and with the below 12 tips I hope you can avoid making these same mistakes!
How to Come up with a Blog Name:
- Don’t Rush
- Go for Short and Catchy
- Don’t Go Too Narrow
- Think Twice About Using Your Own Name
- Don’t Use Numbers or Special Characters
- Avoid Brand Names and Trademarks
- Use a Blog Name Generator or Thesaurus
- Ask Your Peers
- Choose the Right TLD
- Check Domain Availability
- Consider Your Long Term Blog Goals
- Consider the Tone and Style of Your New Blog
12 Tips: How to Come up with a Blog Name
Here are 12 tips to help you be creative and find a good blog name for your very own corner of the Internet.
These tips assume that you have already decided on the niche of your new blog. All you need now is that perfect name!
1. Don’t Rush
Okay this may be obvious for some, but seriously, don’t rush picking a blog name. The name of your blog should be a permanent decision. You should consider all the options when choosing a blog name and be 100% sure that you have found the perfect name.
Think about the potential consequences when you need to change your blog name down the track:
- Change the domain name:
If you change your blog name, most likely you will also need to change your domain name. Changing a domain name is very risky business as it may lead to severe organic traffic loss. This means you will need to implement all the necessary steps so that Google and other search engines still love your (new) blog as much they did your previous blog.
- Change social media accounts:
Most social media channels don’t allow you to move your followers across, so you will need to start from scratch. What if you already had 1000’s of likes on Facebook or followers on Twitter? You really don’t want to lose that social media power.
And there are many more things to consider when changing domains. So trust me when I say that this is the last thing you’d want to do.
In other words, don’t rush. Take as much time as you need when choosing a creative and good blog name.
2. Go for Short and Catchy
Go for a blog name that is short, catchy and easy to remember and spell.
While it may not always be possible to fit all these 4 criteria, it’s important though to consider them all when going through the process of choosing a blog name.
Ultimately, you want people to be able to find you on the Internet. A short and catchy name definitely helps with that. A long and boring name simply doesn’t stick in people’s minds.
Another important reason why short is better is that your blog name is typically part of the title in your WordPress blog posts.
A typical format for a blog post title is this:
“Optimized Blog Post Title | Your Blog Name”
You can probably see the issue here. The longer the name of your blog, the less space you have to optimize the blog post title, which can negatively impact your SEO efforts.
So, use your creativity to find that short and catchy blog name that sticks!
Further below are a few examples of really good blog names.
Example of a Bad Blog Name
Here’s an example of a not-so-good blog name.
Let’s say your name is John and you want to start a travel blog. You don’t want to spend too much time coming up with a name for your new blog because you want to start writing about your exciting travel adventures ASAP!
So you decide to call your new blog “John’s Exciting Travel Adventures“.
Can you see the issues here, compared to the previous two examples?
It’s not a good name. It’s too long, it’s quite boring, it’s very generic, and it’s forgettable. Just no.
3. Don’t Go Too Narrow
If you have a specific niche in mind, a mistake I often see people making is choosing a blog name that is too specific.
For example, let’s say you want to start a blog about travel in Europe. You choose a cool blog name that includes the word Europe.
But two years later you find that Europe is too small a niche, and you desperately want to write about other destinations too. Your blog name then stops you from doing that.
4. Think Twice About Using Your Own Name
You may also want to think twice about using your personal name in the domain. It could make sense if you’re running a sole trader business that is all about you, or if you’re a writer and you want to promote your books.
But otherwise, a catchy and memorable name for your blog may work better in the long-term than using your personal name.
5. Don’t Use Numbers or Special Characters
Numbers and special characters usually don’t belong in blog or domain names. Numbers, maybe, but only if your brand name includes a number. Special characters however, should always be avoided.
Also don’t use hyphens. They are very old-school.
Hyphens are often used to make domain names better readable, or to avoid really awkward concatenated words.
Here are a few examples of domains where hyphens could or should have been used to avoid ending up with something unintentionally awkward.
- Dickson Web:
Their URL used to be dicksonweb dot com. Not a good look obviously. 🙂
- Speed of Art:
The URL is speedofart dot com which, unfortunately, can be read in multiple ways.
While hyphens could have saved the awkwardness here, if you feel that you need to use hyphens for these reasons, it may be best to search for a new blog name.
6. Avoid Brand Names and Trademarks
You will also need to avoid using – parts of – commercial brands or trademarks in your domain because you may be violating copyrights.
For example, if you enjoy driving your new Mazda around in the city and want to blog about it, it’s probably better to use the word “car” rather than “mazda” in your domain.
In this case, ilovemynewcar.com would be a lot better than ilovemynewmazda.com. And not just for copyright reasons!
7. Use a Blog Name Generator or Thesaurus
There are tools and apps for everything nowadays, so it’s no surprise that there are also tools out there that can help you come up with names for your new blog.
Some of these tools are actually very helpful, and can be best used as part of a brainstorming session. Here are some great examples:
Thesaurus is a great tool that helps you find synonyms for words. This is super useful when trying to come up with a new name for your blog, as it helps you to think outside the box. Sometimes all you need is that one word or phrase that really hits the spot, and that is what a thesaurus can do for you.
Lean Domain Search
Lean Domain Search is an excellent tool that generates a long list of name ideas based on your chosen word or words. It is based on the concept of combining two or more words together with one of the words being directly related to your blog’s purpose.
Name Mesh is very similar to Lean Domain Search. This tool helps you find smart domain name suggestions using synonyms, suffixes, prefixes, and more. It also tells you know whether a given domain name is still available for registration.
If you’re looking to include made-up words in your blog name, Wordoid is a great tool to try out. Wordoids are essentially made-up words that look unique and sound natural and are great for naming new blogs and businesses. Wordoid is quite an intelligent naming tool, great for finding that catchy blog name.
DomainWheel is another free blog name generator that gives you instant ideas with the help of AI. Simply add one or more keywords into the domain name finder and it will help generate your new domain. This can be any mix of letters or an actual word.
At the end of the day, using these tools also requires you to be creative. The more creative you are, the more creative the tool can be.
8. Ask Your Peers
You can ask your friends, colleagues and family for assistance.
You can do so in the beginning of the process, for example by organising a brainstorm session. The people around you often have the best ideas and can come up with things that you would have never thought of. Keep a list of their ideas, you never know, perhaps the perfect name will end up on that very same list.
You can also use your peers at the end of the process. Once you have found a good blog name and you’ve done all the checks, it’s a good idea to share this name with your friends. While you may love the new name, your friends may think otherwise.
And it could well be that that have valid reasons to dislike the name you’ve come up with. Reason that you may have overlooked.
9. Choose the Right TLD
TLD stands for Top Level Domain and currently there are more than 1,500 of them. This ever expanding list of TLD’s is maintained by IANA, the Internet Assigned Numbers Authority.
The .com TLD is still, by far, the most recognizable and most used TLD, followed by .org and .net. Most TLD’s serve a purpose. For example, .gov is reserved for government websites. Countries also have specific domain extensions.
The .com TLD is still, by far, the most recognizable and most used TLD, followed by .org and .net.Click to Tweet
Lots of new, trendy TLD’s are being released regularly, and while it may be fun to have a trendy TLD, it’s not always the right choice. If you have an awesome blog name that people can remember, they may not be able to find your website if the TLD you’ve chosen is unusual.
I would personally always go for a .com TLD, unless there is a compelling reason to choose for a different one.
10. Check Domain Availability
Can you imagine life without the Internet? I can’t. The Internet has exploded in the last couple of decades, and sadly, this also means that a lot of domains are simply not available anymore. Domains are big business!
If you’ve spent a lot of time brainstorming your new blog name, only to find out that the corresponding domain name is taken, it sucks. But that’s the reality these days.
So as soon as you have a blog name in mind, it’s best to check the domain name availability. A good place to do this is Namecheap. If your chosen domain name is not available, they will spit out alternatives with different TLD’s.
If you don’t like the alternatives, it’s back to the drawing board to find a new blog name.
11. Consider Your Long Term Blog Goals
A common mistake people make (myself included) is that they suddenly get a great new idea for a blog, do all their research as per the above tips, and then quickly register a new domain.
This is a bit like the Shiny Object Syndrome, but on a smaller scale.
What I mean by that is, it often happens that when people have that great new idea, they want to get going with it as soon as possible. This is kind of okay, but it also often means that these ideas don’t get thought through properly.
And then you go from one idea to the next, without actually getting anywhere.
So before you start thinking about a new blog name, you need to make sure you have a very clear understanding of the long-term goals and plans you have with your new blog.
Once you have those goals and plans clearly defined, then you can try and find a blog name that aligns well with those goals and plans.
12. Consider the Tone and Style of Your New Blog
Before you register a new domain name, you also need to think about what your style of writing is going to be like, and who your projected audience is.
Is your target audience young, and do you plan to maintain a casual and trendy style of writing?
Or are you perhaps targeting a more mature audience, like baby boomers, and are you going to write about serious topics?
Are you going to write for a female audience, or perhaps a largely male audience?
The future audience of your new blog, the topics you are going to write about, and the voice you are going to maintain, should all be considered when choosing a name for your new blog.
That blog name should ideally reflect all those things.
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Examples of Good Blog Names
To give you some more inspiration, here are a few examples of really good blog names.
1. World in Paris
An excellent blog name that is both short and catchy, is World in Paris.
It’s only three short words, it sticks, it’s funky, and as a reader I know straight away what this blog is about.
2. Budget Bytes
Another blog name I absolutely love is Budget Bytes. It’s a recipe blog evolving around food that doesn’t need to be complicated or expensive.
Only two words, it’s super catchy, very easy to remember, it sounds great, and it captures the essence of what the blog is about.
This one is a bit different in the sense that the name is not a real word; it’s essentially a mix of the words nutritious and delicious. But Nutriciously is a funky word, that is both brandable as well as memorable.
This blog is about plant-based eating and healthy living, and personally I believe that the blog name is a good reflection of the topic and niche the blog owners have chosen.
If you’ve made it all the way to the end of this post, then you will know that choosing a good blog name is by far the most important step in setting up a new website.
Take your time, be creative, do all the checks and validations, ask your peers, and you should be alright. Once your blog name is finalized, it’s time to get to work and start blogging.
Also make sure you use all the right WordPress blogging tools to make your blogging life as easy as possible.
Good luck and have fun!