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Other than the homepage, the About Me page is often one of the most important pages on your website. It should contain everything readers need to know not only about your site, but also about who you are as a person.
Your readers should have a clear idea on your goals, your values, your services, and your personality, by reading your About Me page. If written properly, you should have a new fan or new regular visitor to your blog each time someone reads it.
In this post, I will help you produce an About Me page that will make an immediate impression on your audience and help grow your long-term blog following.
What Makes a Good About Me Page?
The first rule of creating a good About Me page is that there is no such thing as the best About Me page. Each About Me page should be unique, just like every blog out there should be unique.
A good About Me page has lots of moving parts that all add up to creating that important piece of your blog, and then it’s up to you to make it your very own to give readers a taste of what you are all about.
1. The Storytelling Approach
Using a storytelling approach on your About Me page can work if, wait for it, you’re a good storyteller. Boom!
But in all seriousness, turning your About Me page into a well-written, exciting and engaging story can turn any visitor into an immediate fan. However, if it’s a poorly written story, one that nobody can relate to or nobody cares about, it will backfire.
A great story allows readers to empathize with your journey, and it allows you to open yourself up to your readers, who you want to transform into fans. An honest story creates trust and a connection with your readers, who will then sign up to your newsletter, leave comments on your articles, bookmark your site, and so on.
But again, your story must be good. It should end on a happy note. You want to create a positive vibe around your persona.
2. Start With a Punchline
The header title of your About Me page should ideally be something that stands out, something that reflects the purpose of your website.
There’s nothing wrong with saying “About Me”, or “Welcome to…”, but that’s a missed opportunity. If you can come up with a great punchline that encapsulates who you are or what you’re business is about, you’ve immediately triggered your reader’s interest.
That punchline will give you a very important head start that you can build on in the rest of your About Me page.
3. Add Social Proof
The power of social proof lies in its objectivity. When writing about yourself, it’s natural to make yourself look good to your readers. You don’t want to write something that might turn them off and cause them to never go back to your site again.
With social proof, like testimonials, user-generated content, and social media engagement, you often don’t have much control over what people say about you. And if these signals happen to be positive, then you can leverage that social proof to convert visitors into fans.
Like it or not, strong and positive social signals do make bloggers look more credible, leading to increased trust and more followers. So if you have that strong social proof, definitely boast about it on your About Me page.
4. Show Your Personality
Showing your true personality on your About Me page is a good way to show a side of you that is not necessarily evident from regular articles on your site.
Some about pages shoot from the hip and tell things as they are. They don’t mince words, and get straight to the point. While some people so appreciate this kind of honest content, others may find it boring and simplistic.
Some sites on the other hand use more creativity and perhaps a bit of humor to communicate their brand or persona to their readers.
This isn’t to say that one is correct, and the other is wrong. It’s a matter of personal taste, and what type of audience you’re targeting. But as a blogger, you shouldn’t need to be afraid to show some personality. Your audience will appreciate it.
5. It’s Not Just About You
While it’s important to tell your personal story, and how you decided to build your blog, it’s even more important to keep your audience front and center.
At the end of the day, you created your blog because you want others to read it. And you want others to buy your products. And you want others to sign up to your newsletter.
And that’s why you’re going to need to explain why your reader should stick with you, pay attention to you, and read your content. In other words, you need to explain to your reader what’s in it for them.
6. Add a Call to Action
Introducing yourself to your audience and putting your best foot forward isn’t enough on your About Me page. It should also give readers a clear path to what you want them to do next.
You need to let readers decide which action to take after reading they need to know about you. And your call to actions (CTA’s) hinges on what you offer on your site.
This could be a newsletter sign-up, or a special offer for your latest digital product. Whatever it may be, your About Me page is the perfect place for your readers to understand what you have to offer.
7. Keep Your Readers on Your Site
When your blog visitors land on your About Me page, you want to make sure they stay on your site and don’t bounce. The reality is, most About pages out there have a super high bounce rate, and that’s a missed opportunity.
Not only does your About Me page need to convey all the important bits and pieces about you and your business, you will also need to send your visitors over to other parts of your website once they’ve finished reading about who you are.
The best way to do that is by simply including internal links. Your About Me page is the perfect page to send people to your best performing articles, or articles that you know your audience is going to love reading.
Or you can include links to your most important categories, or even better, your important topic-based landing pages, where your blog visitors can find various links to your articles.
8. Use Proper Formatting
You really don’t want your About Me page to be one big wall of text. It’s boring and visitors are more likely to drop out.
It’s important to keep the attention of your readers, and good content alone is not going to be enough. Keep your paragraphs short and sweet, use proper headers, use italic and bold where appropriate, and throw in a bunch of good images.
This will make your About Me page a lot easier to read, and to skim through.
9. Show Your Face
That’s right, don’t be afraid to show your face.
Add one or more pictures of yourself to your About Me page so your readers know who you are. A picture of yourself is like icing on the cake. You can write the most amazing About Me page, but if a reader can’t see who you are, the less likely they’re going to be your new follower.
So go ahead, add a real picture of yourself to your About Me page, and make a good first impression. 🙂
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8 Examples of Great About Me Pages
Now that I’ve covered some of the elements that comprise a great About Me page, let’s see how these are put in action.
Below are great examples of some of the best About Me pages that you can use as a source of inspiration for your own website.
1. Backlinko
Brian Dean is a well-known figure in the SEO and Internet Marketing industry, and for good reason. Not only does he produce top notch content, his blog also has a superb design.
His Backlinko About page certainly does not disappoint either. In fact, his could well be the best About Me page in this list of examples.
His page basically has all the elements a good About Me page should have, and it’s presented in a very appealing and easy to digest manner.
He starts off with a captivating punchline, followed by a brief explanation. And with his head shot in the top right corner, it’s almost like he’s talking to you.
He then shares a bunch of high-profile testimonials, so that we know he’s the real deal. He then goes a little deeper into what Backlinko is about, followed by a prominent newsletter signup form.
The next section contains another image of Brian, with him explaining what you will get out of his blog, followed by another newsletter signup form.
The bottom section of his About Me page is an introduction to Brian Dean himself, accompanied by another photo, and a Twitter/X follow call-to-action.
Brilliant stuff.
2. Learn to Code With Me
Laurence is the creator of the highly successful website Learn to Code With Me, a blog about coding and other technical stuff.
Similar to Brian Dean’s blog, Learn to Code With Me has a very pleasant design, which makes actually reading it so much more inviting.
Her LTCWM About Me page contains a lot of information about Laurence, her background, and how she started her blog with the aim to teach people how to code. It’s excellent storytelling that is fun and easy to read.
Her story, the high quality images, the various signup forms, the links to some of her top articles, and the links to her social profiles, make this a great About Me page.
3. Raelyn Tan
Raelyn Tan helps people grow their website traffic from the courses she’s selling on top of the content she’s publishing on her blog.
And while she has enough customers with positive words to say about her to feature on the page, she instead took the storytelling route.
She ran through her humble beginnings when she was hustling building websites on the side while studying. Raelyn then graduated with honors and started taking her online career very seriously.
Her story goes to show the hardships that she had to go through to reach the success she’s achieved thus far.
This makes her relatable, because she’s just like everybody else who’s trying to make ends meet and making the most out of the opportunities presented.
4. RecipeTin Eats
Nagi is the voice, cook, photographer and videographer behind the hugely popular RecipeTin Eats, a food blog serving up quick & easy dinner recipes.
In her About Me page she explains more about herself, where she’s from, and what she wants to achieve with her food blog. This is written in such a way that it’s difficult to not read it til the end.
She has a great story to tell, accompanied by beautiful pictures of some of the food that is featured on her blog. After reading her About Me page, it’s hard not to become an instant fan.
5. Nomadic Boys
Stefan and Sebastien are a proud gay couple that has been travelling the world for more than 10 years. Nomadic Boys is their gay travel blog showcasing their travel adventures as a gay couple.
The Nomadic Boys About page just screams happiness and fun, explaining who they are, where they’ve been, and their transformation from corporate workers to full-time travel bloggers.
The press features, their newsletter signup CTA, and their social media profiles make their about page complete.
What I particularly like about their About page is the design. With no distracting sidebar, and lots of colorful pictures within the content, their About page is just very easy to read and digest.
6. Blogging Wizard
Adam Connell runs Blogging Wizard, a popular blog where you can learn how to start, grow and monetize a blog, so you can make a living simply by blogging about what you’re passionate about.
The first thing you’ll notice when you land on his About Me page is its simplicity. Without all the bells and whistles, Adam explains what his blog is about and how it can serve you as the reader.
Adam clearly explains the goals and beliefs of his blog, complemented by social proof, links to the most popular articles, some personal quick facts, and a newsletter signup call-to-action.
7. Enchanting Marketing
Similar to Kopywriting Kourse’s About Me page, Henneke Duistermaat’s Enchanting Marketing has lots of testimonials from people she’s worked with and links to websites she’s featured in.
What I like best about her About Me page is its earnestness and simplicity. Henneke’s writing shines through the pages, which goes to show that you don’t need gimmicks and other elements to make an effective About page.
Another thing that makes the page unique are the drawings of her alter-ego Henrietta, the creative spirit behind Enchanting Marketing. It adds a level of creativity to a tried-and-true formula of writing an About page, making it feel fresh and new.
8. My Wedding Songs
As the name suggests, My Wedding Songs is a blog about wedding songs and wedding musing inspiration. A rather small niche one would think, but their traffic numbers are nothing short of impressive.
The site is owned and operated by husband and wife team Matt & Sharon. Their About page explains more about Matt and Sharon, their backgrounds, how they met, and how their website eventually became their bread and butter.
There is also a call-to-action newsletter signup form, a featured-on section, and various links to awards, podcasts and talks, which demonstrate that My Wedding Songs is a credible blog and business.
Don’t use my own About Me page as an example. Weird, right? Yes, but let me explain. I’ve always been someone who doesn’t actually enjoy talking about himself, and that is kind of reflected in my About page. It’s rather uninspiring, if I may say so myself. One day I will get over that and publish the best About page ever.
