Mediavine Review (How I Made the Switch from AdSense and Increased Revenue)

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In 2018 I switched two of my websites from AdSense over to Mediavine.

You may or may not have heard of Mediavine before, but in a nutshell, they manage and optimize ads on your website, exclusively. They do it such that monthly revenue is as high as possible while maintaining the best possible user experience.

Display advertising with Mediavine is very much hands-off. All you need to do, is install a little WordPress plugin and ads will display automatically, on a lazy-loading basis.

This Mediavine review takes you through the process of applying, getting accepted and setting up your website. I will also shed some light on how my sites are performing, revenue and RPM-wise. And last but not least, I will share the pros and cons of being a Mediavine publisher.

Who Is Mediavine?

Okay, so who or what is Mediavine?

According to their Twitter bio, Mediavine is a full service ad management company and monetization partner, dedicated to helping influencers build sustainable businesses.

In other words, Mediavine takes care of programmatic display advertising on people’s websites and blogs. They do this exclusively, which means that once you’ve signed up with Mediavine, you will need to remove all your current ads (usually Google AdSense ads) from your site.

This is actually a good thing, because it simply means that as a Mediavine publisher you can focus on publishing good content. You don’t have to worry about managing ads on your site anymore as Mediavine will take care of all that.

Mediavine Publisher Network

Mediavine has also been an Internet publisher since 2004. They own and operate several high traffic websites, such as The Hollywood Gossip and Food Fanatic, and some of their staff run their own blogs as well.

Name Change

They changed their name earlier in 2018, from Mediavine Publisher Network to simply Mediavine. They did this because they didn’t want to identify themselves as just an ad network.

Mediavine aims to be more than that. Their goal is to help build sustainable businesses for content creators like you and me.

Google Certified Publishing Partner

Last but not least, Mediavine is officially a Google Certified Publishing Partner. And that’s kind of a big thing because there aren’t many companies out there that can claim that certification status.

To become a Google Certified Publishing Partner, an advertising company will have to meet strict qualification standards to prove that they are specialists in Google’s ad products.

Mediavine has also demonstrated high customer satisfaction with high ad viewability rates and a strong focus on mobile-first and video technology.

In short, Mediavine is on top of their game when it comes to programmatic display advertising.

Mediavine
Founded:2004
Ad management since:2013
Publishers:5K-6K
Support email:[email protected]
Website:mediavine.com
Facebook:fb/mediavinepublishernetwork
Twitter:twitter/mediavine
Instagram:insta/mediavine
Pinterest:pin/mediavine

Getting Started with Mediavine

For context purposes, let me share you some details about the two sites have switched to Mediavine.

The first website is a blog in the health and nutrition niche. Traffic to this site is pretty average and my AdSense income for this blog was never very good.

The second website sits in the travel / outdoors niche and attracts significantly more traffic than the first one. I was hesitant to make the switch because my results with AdSense for this second website were actually really good.

It’s important to point out here that, while Mediavine works with lots of food bloggers, travel bloggers are also more than welcome.

In fact, I get the impression that travel blogs are the second biggest group of bloggers associated with Mediavine. So if you have a travel blog, go for it!

Okay, let’s go through the steps of setting up your website with Mediavine.

1. Mediavine Requirements

To be accepted with Mediavine, your blog needs to be in good standing with Google and will need to have had at least 25K sessions in the last 30 days. Sessions, not page views.

The main reason behind these requirements is that advertisers need to be assured that the traffic websites are sending to them via Mediavine is engaged, high-quality, and worth bidding on. Makes sense.

So if you can meet these requirements, go ahead and apply by submitting their online application form on the Mediavine website.

Don’t have 25K sessions yet?

If you haven’t yet met the minimum 25K sessions requirements, here’s a few things you can do now:

Get a Tailwind Subscription

Most of us bloggers know that Pinterest can be a huge traffic source. To make Pinterest life easier (and more fun), a Tailwind subscription is a no-brainer.

It lets you schedule pins well in advance and at the right times, saving you a lot of time. Use it for a few months and you’ll see your Pinterest steadily growing.

Pinterest with Tailwind

Buy My eBook Keyword Research Made Easy

If you’re struggling with keyword research and you want to start focusing more on SEO and organic traffic, my eBook Keyword Research Made Easy might be a good fit for you.

The book teaches how to generate consistent long-term organic traffic to your website by doing effective keyword research based on competitor analysis.

No fluff. No BS. Just to-the-point, effective keyword research, with easy to follow, step-by-step examples.

Keyword Research Made Easy

Get a Semrush Subscription

Yes, Semrush is expensive but it’s also awesome. In case you’ve never heard of Semrush, it’s an all-in-one SEO tool with suberb keyword research and competitor analysis features.

If you want to get serious about SEO, then Semrush can be your new best friend. Once you get to understand how the tool works, you’ll see how powerful it is!

Blog Pioneer uses SEMrush

Or Try Keysearch Instead

Semrush too expensive for you? Try Keysearch instead, a much cheaper keyword research tool that still does a reasonable job at finding all the right keywords for your next blog post.

Check out my review of Keysearch to learn more about this tool.

Keysearch keyword research

2. Approval

Once you’ve submitted your site, you will receive a confirmation email. In this email, Mediavine will ask you to run an analytics report so that they can do an initial verification of your traffic before moving on to the next step.

If the traffic report shows no issues, Mediavine will start the application process for their network partners on your behalf. You will also need to be approved as a partner within Mediavine’s Google AdExchange, which you have to activate yourself.

Once all the approvals are sorted, you will receive an official email from Mediavine stating that your application has been approved! Next they will ask you to sign the contract online, and once all the paperwork has been completed, it’s time to start the on-boarding process.

3. Preparing Your Website for Launch

Mediavine will now have a closer look at your website to see if there are any potential issues. Your site needs to be mobile responsive and needs to have a sidebar that is wide enough to display ads with a width of 300 pixels.

If Mediavine finds issues, you can either make style or code changes in your site yourself to resolve these issues, or you can have Mediavine do it for you.

If you don’t have technical skills or if you don’t have the time for it, simply create a WordPress admin account for Mediavine and one of their engineers will take care of it and report back to you once completed.

Once your site is technically ready for ads to be displayed, you will get access to your Mediavine dashboard where you need to configure a few things, such as privacy policy and payment settings.

You will then need to install the script wrapper (that magically generates all the ads on your site) which you can easily do via the lightweight Mediavine WordPress plugin.

4. Exclusivity

Joining Mediavine means you cannot have other ads on your site. Therefore, the very last step in the preparation process is removing ads that you currently have on your site.

For most websites these will be ads provided by Google AdSense. Simply delete all instances of ad scripts and you’re good to go. Amazon’s native ads are still allowed.

5. Lift-Off!

All done? Let Mediavine know immediately and they will activate the ads on your site, yay!

One important thing to point out here is that Mediavine wants you to maintain their five standard ad placements for at least 90 days after on-boarding. This allows advertisers to learn more about your site, and your readers to get used to all these new ads.

Also, from this point on, you will receive a series of emails from Mediavine, explaining more about their network, how things work and how to optimize your website for the best possible financial outcome.

The Mediavine Dashboard

Your personal Mediavine dashboard allows you to configure ad settings on your blog, analyze RPM numbers, check your income and so much more.

A big feature in the Mediavine dashboard is the site health check. This is a reflection of how well your site is optimized for ads, presented in different colors with red being not-so-good and teal being awesome. “Go for teal” is a thing within the Mediavine community.

Mediavine provides lots of tips around how to best optimize your site such that you can achieve those much desired teal color ratings.

I do keep an eye on it, but personally I am not too worried about the site health check. In the Facebook group though, this feature is quite a hot topic.

Mediavine dashboard reporting

One of the most important features in the dashboard is the ad settings. Here you can configure what type of ads you’d like to allow on your site and on which devices you’d like them displayed.

You can also set the in-content ad frequency as a percentage on desktop as well as on mobile. This is very useful as it allows you to tone things down a bit if you feel that there are too many ads appearing on your blog.

Drawbacks

As fancy as the Mediavine dashboard is, I find that it falls a bit short when it comes to detailed reporting and analysis. I’m a numbers guy and I love digging into things, analyzing and continuously improving results based on data.

I would love to see more detailed page- and ad-level data to see how well individual ads and pages are performing. Stats such as RPM per page and ad revenue per traffic source are invaluable as it allows you to see what works well and what doesn’t work so well.

I would also love to run detailed tests just like you can do with AdSense, but with Mediavine there are limits to what you can do in this regard.

Having said that, the average Mediavine publisher typically doesn’t mind this at all. For most bloggers, the current dashboard is advanced enough. Bloggers typically prefer to focus on publishing content and to let Mediavine take care of the display advertising bit. And that’s fair enough.

Site Speed and User Experience

The reason Mediavine was created is that they were looking for a better way to serve ads on their own high-traffic websites. Ads were slowing down their sites, negatively impacting their organic traffic and revenue.

There had to be a better way.

By nature, ads are slow. That’s just how it is. The Mediavine Ad Technology resolves that problem by implementing two important things:

  • Asynchronous loading:
    Ads are loaded separately from the content of the actual web page a visitor is reading. As a result, the process of loading ads doesn’t impact site speed.
  • Lazy loading:
    This means that ads will only be loaded when a user scrolls down the page they are visiting. As a result, ads are only loaded when they are visible to the reader.

In addition to this, Mediavine follows the Coalition for Better Ads standards. This means you won’t see any overly intrusive ads or bad ad placements that affect user experience.

Here’s a video with Mediavine’s Eric Hochberger doing a presentation about this very topic. Eric explains it much better than I do, so it’s worth watching:

 

So, if you’re worried about site speed and user experience when moving your site to Mediavine, don’t be.

RPM, Revenue and Payments

So how are my two sites performing with Mediavine? Let me share a few interesting numbers with you.

RPM and Revenue

What the heck is RPM? It stands for Revenue per Mille. In other words, the money you make per 1,000 visitors, sessions or page views.

Session RPM = Income / Sessions * 1000

The session RPM for my health site has been hovering between $10 and $20. From what I gather in the Facebook group, this appears to be a pretty average RPM, a bit on the low side perhaps.

For my travel site, the session RPM hovers between $15 and $25, on some days shooting to over $25. This is reasonably high and I’m quite happy with that.

Ultimately, the income very much depends on the niche your website is in. I’m guessing that if your site is in a very broad niche, it will be more challenging to achieve an above average RPM. On the other hand, if your niche is very specific, the ads will be much more targeted and RPM will go up.

What’s also important is where the majority of your traffic is coming from. If your audience is mainly US based, your RPM will generally be higher. This is an issue with my travel site, which gets most of its traffic from Australia.

I won’t share exact revenue numbers for the websites that I have on-boarded, but it is definitely higher than I was getting with Google AdSense.

But to give you an idea, if you have a site that attracts 50,000 sessions each month, your monthly ad revenue would be $1,000 based on a 20$ RPM. Similarly, if you can achieve a $30 RPM, your revenue would be $1,500.

Not bad at all!

RPM by Device

Mediavine recently added a new feature in the dashboard that tells you the RPM by device type. And I must say the results are quite surprising.

Mediavine dashboard RPM by device

As you can see, in my case the RPM on desktop far exceeds the RPM on other devices. This kind of makes sense though, especially when you have a lot of long-form content. Most readers won’t scroll all the way to the bottom of articles, which means a lot of ads won’t be loaded.

So if your RPM on mobile is lower than on desktop, there’s no need to panic!

How is Mediavine Able to Achieve More Revenue?

Mediavine uses lazy-loading technology to display ads which increases overall viewability. And that leads to more revenue.

Another reason why RPM and revenue are quite high for Mediavine publishers is because of the sticky ads in the sidebar and at the bottom of each page. These adhesion units, as they are called, tend to perform really well.

Also worth mentioning is that video ads typically have the highest CPMs, which means ads displayed in your videos can really bump up your RPMs.

Mediavine dashboard ad units

What’s great is that Mediavine gives you, the publisher, a lot of tips on how to improve RPM. Things like publishing long-form content, more images and shorter paragraphs can all contribute to more ads, a higher RPM and increased ad revenue.

Payments

Show me the money!

Mediavine pays on or before the 5th of each month. Payments are on a NET 65 basis which means you get paid 65 days after the end of a given month. For example, revenue earned in January will hit your PayPal account in April.

As a publisher, you will receive 75% of the total monthly revenue, and Mediavine will keep 25%. There is a loyalty bonus scheme, which means you’ll receive a bigger share of the revenue the longer you stay on as a Mediavine publisher.

Mediavine publisher payments

Mediavine Facebook Group

If you’re a Mediavine publisher, you’re allowed into their very lively Facebook group. Only if you want to, of course. The group currently has a few thousand members and is very active. The moderators, mostly Mediavine employees, are also very responsive.

The problem with this Facebook group though is that it’s become a bit of a victim of its own success. A lot of random things are being posted, often unrelated to Mediavine or advertising.

Some people go to this group as soon as they have an issue with their blog or if they have a random SEO or Pinterest question. And in most of these cases, they will actually get useful feedback.

Mediavine publishers Facebook group

That is great, but if you’re expecting to easily find Mediavine specific and/or advertising related information here, then you may be disappointed. The info certainly is there, it just tends to get buried under all these other, often unrelated posts and updates.

The other issue is also that the group is a huge source of misinformation, which is not unusual in blogger Facebook communities. It’s best to just ignore some of the discussions and comments.

But well done to Mediavine for creating such a vibrant and supportive Facebook group. It shows how much they care about customer service and keeping everyone happy.

Trying to Wear Too Many Hats?

One thing I’d like to point here is that, whilst it’s great that Mediavine is proactive in providing publishers with help and tips around everything involving blogging, at times their SEO advice in particular is one-sided, outdated or plain wrong.

They also have a tendency to get a bit defensive when being challenged, which is a pity and also unnecessary.

The thing is, a lot of publishers literally take everything they say as gospel, which is dangerous. Mediavine are absolute rock stars in the field of display advertising, but in my opinion they are not SEO experts at all, despite the fact that they own a couple of high-traffic sites themselves.

If anything, their sites could potentially be performing a whole lot better with an improved and modernized SEO strategy. Some of the tactics they apply on their own sites (and are vocal about) are outdated, and sometimes even against Google’s guidelines.

I would much rather see them focus on what they’re really good at, which is display advertising, instead of trying to be experts in all things blogging, which they aren’t.

Mediavine vs AdSense

So what exactly are the differences between Mediavine and AdSense?

Google AdSense is essentially an ad network, whereas Mediavine is an ad manager. Mediavine works with several ad networks and partners to serve ads on their publisher websites. One of these partners is Google AdExchange, a premium version of Google AdSense.

Mediavine lets all of these networks and partners compete with one another for advertising space on publisher websites. The better the website, the more advertisers are willing to bid on advertising space.

The Technical Side of Things

With AdSense, all you need to do is add a piece of code in your content where you want an ad to appear. This can be in the sidebar, in your blog posts, in the header, pretty much anywhere you like.

With Mediavine it’s a lot easier and a lot less work. Instead of adding pieces of code throughout your content, with Mediavine the only thing you need to do is install a script wrapper once and Mediavine’s system will make ads appear in your blog.

They do so on a lazy-loading basis, which means ads will only load when they are viewable. More ads start appearing as a reader scrolls through an article.

It’s worth pointing out here that the Mediavine dashboard allows you to configure ad density. So if you feel that there are too many ads appearing on your website, you can tone this down a bit, or vice versa.

Content Hints

You can also choose to manage Mediavine ads the way you manage AdSense ads by using ad short codes, otherwise known as content hints.

Using content hints gives you full control over where ads are appearing throughout your content:

<div class="content_hint"></div>
<div class="content_mobile_hint"></div>
<div class="content_desktop_hint"></div>

As you can see, it’s even possible to use different content hints for desktop and mobile.

Typically, pages on mobile would have ads loaded than on desktop due to the smaller size of the screen. So with using these short codes you can maximize the RPM on mobile.

Mediavine vs AdThrive

If you’re familiar with Mediavine, then most likely you’re also familiar with AdThrive. They are both ad management companies and offer pretty much the same service.

They are both Google Certified Publishing Partners and both offer a revenue share of 75% to their publishers.

Mediavine and AdThrive are essentially each other’s biggest competitors. I see that as a good thing because competition keeps businesses on the edge and focused, which will always result in an improved product offering.

Whilst the two businesses are very similar, there are also a few differences.

Eligibility Requirements

AdThrive has tougher eligibility requirements. To join AdThrive you will need to have at least 100K monthly page views, whereas Mediavine only requires your site to have 25K monthly sessions.

Personally, I quite like that higher threshold, as it will ultimately improve the overall quality of the sites that are associated with AdThrive. I would imagine that this could also have a positive impact on the overall quality of ads being displayed on blogs.

Traffic Demographics

AdThrive also requires that the majority of your traffic is US based. This is a bit disappointing, and I honestly believe AdThrive is missing out on income here.

For example, one of my sites with Mediavine generates most of its traffic from Australia. This site gets a lot of traffic (200K – 300K monthly page views) and the ad revenue is really good.

Branding

Another difference between the two is that Mediavine includes branding with their ads. MV places a little line underneath their ads with a link to the Mediavine website.

Mediavine branding on ads

This certainly promotes transparency, but I can imagine that some bloggers prefer not to have that MV branding on their sites (including me).

And whilst I can’t prove it at all, I wouldn’t be surprised if this branding would actually have a tiny negative impact on RPM.

Lazy Loading

One last thing I’d like to point out is that AdThrive does not use lazy loading to display their ads.

I personally quite like the lazy loading aspect that Mediavine offers (great for site speed and ad viewability), so this is also something to consider when choosing between the two.

Mediavine Pros and Cons

To summarize this Mediavine review, let me go through the pros and cons of being a Mediavine publisher. Please note though that these pros and cons are based on my personal experience so far.

Pros:

  • Good Customer Service:
    Mediavine provides good customer service and support. It’s obvious that this is embedded in their company policy. If you have any questions or concerns, you can shoot them an email, and they will respond in a friendly and timely manner.
  • Innovative:
    Mediavine uses advanced technologies such as ad lazy-loading to achieve the best possible user experience and ad revenue. They also provide quality tools such as the Mediavine Video Player and Create to not only improve ad performance, but to also help increase the overall quality of blogs.
  • Ad Quality:
    The ads that I’ve seen on my sites and other Mediavine sites appear to be relevant and of good quality. This is of course very important from a user experience perspective.
  • RPM and Revenue
    Both the RPM and revenue are good, definitely better than with AdSense. I have yet to meet someone who is able to achieve a better RPM with AdSense than they can with Mediavine.
  • Flexible Ad Settings:
    You can fine-tune ad settings such that they are a better fit for your website. You can change the percentage of ads shown, you can exclude certain types of ads, and much more.
  • Content Hints:
    Mediavine gives you full control over where ads are shown by using specific content hints. Using the default Mediavine script wrapper, it can happen that ads show up in places where you don’t want them to show up. Or sometimes they can interfere with the layout/structure of an article. In these cases it’s a good idea to use these content hints so you can control where ads appear.

Cons:

  • Reporting Limitations:
    I personally find that the dashboard reporting is a bit limited in what it can do. I’d love to drill down on performance per page and see exactly how well certain ads are performing on different pages. Google AdSense is definitely a lot more advanced in that regard. In all fairness though, the Mediavine dashboard as a whole is probably sophisticated enough for most publishers.
  • Facebook Group:
    The Mediavine closed Facebook group is a bit scattered. As I mentioned above, the group has become a bit of a victim of its own success, and is often a source of misinformation. But that’s my personal experience, others may have a different opinion.
  • Wearing Too Many Hats:
    I find that Mediavine at times provides SEO advice that is one-sided, outdated or simply wrong. A lot of publishers take all their advice as gospel, and with that comes responsibility. Mediavine are rock stars when it comes to display advertising, but they are not SEO experts.
  • Ad Branding:
    Mediavine ads include Mediavine branding which I personally find quite distracting. And whilst I certainly can’t prove it, I wouldn’t be surprised if that branding actually has a negative impact on RPM.
  • Payment Options:
    Payments can only be processed via PayPal. Update: In September 2018, Mediavine switched over to a new payment provider and they are now finally able to offer direct bank deposits and other payment options in addition to PayPal, for US based as well as for non-US based publishers. Yay!

Use TransferWise

If you’re a non-US blogger like me and you don’t want to lose money on PayPal’s fees and exchange rates, then be like me and open a TransferWise account. If you’re not familiar with TransferWise, they are basically very similar to PayPal except that they don’t charge those crazy fees.

So what I do is simple. In my payment settings in the Mediavine dashboard, I request for my revenue to be deposited in my US bank account associated with my TransferWise account. This carries no fees.

Once I have received the funds in my TransferWise USD account, I transfer it to my local AUD bank with very minimal fees and excellent exchange rates. It works great!

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Final Thoughts

Hopefully this Mediavine review has given you some useful insights. The people behind Mediavine are bloggers themselves and have become experts in the huge industry that display advertising is.

The requirements to join as a Mediavine publisher are also very reasonable compared to some other ad management agencies.

Overall, my two websites have been performing reasonably well with Mediavine and I am happy with the extra income stream. This also motivates me to keep publishing more content as this will ultimately increase the ad income.

So if you own a blog that consistently generates a good amount of traffic, I recommend you consider Mediavine as your ad manager.

ReviewMediavine
SummaryMediavine is a full service ad manager that aims to get the best possible ad revenue for your blog by displaying quality ads powered by the latest tech in programmatic display advertising. The requirements to join Mediavine as a publisher are reasonable and they provide you with dashboard access where you can configure custom ad settings and track your overall ad performance.
AuthorAJ Mens
Rating4.0 (out of 5)
 

Mediavine review (how to increase ad revenue)

 
AJ Mens

I have been running an online business since 2015 and am using Blog Pioneer to help you achieve financial success online.

31 Comments
    • Glad you liked the article Joanne. Keep in mind though that if you can’t yet meet the Mediavine requirements, you can still make a good side income with Google AdSense.

      Reply
  1. Hi AJ, thanks for the Mediavine review and the tips on avoiding exchange rate fees! We’ve just started with Mediavine and are excited about the boost in revenue. But like you, I want to avoid the PayPal exchange rate fees. Can you tell me a bit more about how it works with TransferWise? Am I right in thinking:
    1. You have a USD account with an Australian bank.
    2. You withdraw money from your PayPal USD account straight into your USD Australian bank account.
    3. You send money from your USD Australian bank account to TransferWise.
    4. TransferWise sends AUD to your AUD Australian bank account.
    Just trying to get it straight in my head. Thanks for your help!

    Reply
    • Hi Tobias, thanks for stepping by!

      It works slightly different. There is no need to have a local USD bank account. I receive the Mediavine revenue in USD in my PayPal account. From there I transfer the funds for free to my USD account in TransferWise. And from there I transfer the funds to my AUD bank account. TransferWise takes care of the conversion, and with great rates.

      Hope this helps!

      Reply
      • Thanks AJ, that’s really helpful! The piece I was missing was that I didn’t realize it’s possible to transfer money directly from a USD Paypal account to a Transferwise account.

        Reply
        • Good to hear Tobias! But you may have heard that Mediavine is moving to a new payment system, which means you can now skip PayPal and have Mediavine deposit your revenue directly into your TransferWise account.

          Reply
          • Hi AJ,

            Thanks for the detailed review, one of the only posts that actually goes through the whole Mediavine process and how to avoid the fees.

            I got accepted yesterday and I was wondering when the direct deposit option will be implemented.

          • Hi Kk, welcome to the Mediavine club!

            The new payment options should have been ready last month (July 2018) but due to issues with their third-party payment processor, Mediavine has had to postpone it.

            I am not sure when they will be ready but hopefully this month or otherwise next month.

      • I guess you should have used payoneer. They will give you US+UK+AU+Canadian+Chinese virtual bank account. I guess now you have the option to put your US bank account at mediavine, if not then you can send your paypal payment to payoneer bank account and from that either withdraw through their mastercard or your local bank account. They provide better rate than this transferwise

        Reply
          • Could you give me a rough idea on how much a difference you noticed from switching from PayPal to TransferWise?
            For example, for a $1000US transfer, how much of a difference would you see through TransferWise compared to PayPal?
            Thanks!

          • Hi Aaron, if I were to transfer $1,000 US to my AUS bank account in AUD, PayPal would be around $26 AUD more expensive. This is based on current conversion rates and fees.

  2. Hi, could you tell me how you optimised your ads to increase your RPMs. For example, could you tell me about your ad frequency and ad spacing. Anything that you could give me would be great help.

    Reply
    • I actually use the Mediavine short codes to have full control over where the ads are shown, but the drawback is that this brings the RPM down. But otherwise, to increase RPM and revenue, it’s important to write in short paragraphs. Often paragraphs can be as short as one or two sentences. Using more images also helps, because it makes articles longer so more ads can be loaded if the reader keeps scrolling. Hope this helps!

      Reply
  3. Hi AJ, I have heard a lot about Mediavine and have read a lot of reviews. but I am not able to figure out one thing. Do they pay on clicks or impressions? Is it like AdSense we get paid per click not on impressions or is it a CPM model not a CPC?

    Reply
    • Hi Tushar, Mediavine pays on all bid types. So if no one clicks on your ads, you’d still get paid, just not much. The more authoritative and popular your site is, the higher the bidding will be. It’s the same with Google AdSense.

      Reply
  4. I’m approaching the end of my first month with Mediavine and from what I can tell (at this early stage) the RPM is almost double that of Adsense. My readers don’t seem to mind the sometimes obtrusive ads (i.e, the ‘adhesion’ ads that remain in view as they scroll) and if anything I’m seeing a higher RPM with fewer ads.

    Mediavine likes to place ads either after or very near to images, so the more images used in posts the more ads you are likely to see. This can be used as a tactic in shorter articles to lengthen the content and encourage more Mediavine ads to be displayed. My website niche falls outside the topics of majority of Mediavine publishers, who are mainly food and entertainment bloggers, but as a niche news site I can say that (so far) I’m happy with what I see.

    Reply
    • Welcome to the Mediavine club, Steven! Glad to see you’re happy with the RPM so far, and I am sure that this will go up further in the new year.

      You’re right, more images means more ads. I think this has to do with the fact that images are technically paragraphs (line break before and after image) and the Mediavine script places ads based on paragraph count.

      Reply
  5. Hi AJ, does Mediavine support other local language blogs like Hindi, Urdu, Spanish etc.. And can i use it on blogger?
    Does it take time for approval like AdSense?

    Reply
    • Hi Abhimanyu, I believe Mediavine supports other major languages such as Spanish, French and German, but I’m not sure about the local languages you mentioned. Probably best to contact the Mediavine support team for that. And yes, they do also work with the Blogger platform. Approval doesn’t take too long, usually just a week or so.

      Reply
    • I haven’t used Ezoic so I can’t tell from personal experience, but they are very different though. The general consensus I am seeing is that with Mediavine things are much more hands-off, RPMs are typically higher, but you’ll also get more ads on your site. I may try Ezoic in the near future to test it out and write a review.

      Reply
  6. Hello, thank you for all the information. I was wondering: have you heard of any French blog using Mediavine? My blog is in French with mainly French traffic. I am currently using Ezoic but the RPM is very low.

    I am very interested to switch to Mediavine. I contacted them a few weeks ago but did not get a clear answer (something like “you could try to apply anyway but probably wouldn’t be the best fit”).

    I am worried that they accept me and I then find out it’s less than what I had because of non US traffic…

    Thanks in advance for your thoughts on this!

    Reply
    • Hi Sophie,

      Yes there are several non-English language blogs with Mediavine, including French blogs I believe.

      It is definitely true that with non-US traffic, the RPMs will be lower, but if your blog attracts a good and consistent amount of traffic, it will most likely be worth joining Mediavine.

      So if you meet the requirements, I would suggest to apply!

      Reply
  7. This is actually a really well done, thought-out and explained post/review on the overall usability, quality and what Mediavine has to offer compared to what AdSense and possibly other ad networks have to offer on their part.

    I am applying for Mediavine and I will have to wait like a week or two for them to get back to me on the final review as of writing this comment.

    But overall, I am impressed and thank you for sharing!

    It’s good to know that Mediavine offers all of these benefits and seemingly has an edge over Google AdSense.

    Reply
    • Thanks James!

      I’m sure you’ll get approved with Mediavine if you meet the requirements. Just keep in mind that if your site is currently well optimized with AdSense, the revenue increase perhaps won’t be as good as anticipated. Most people who switch from AdSense to Mediavine typically see a huge jump in earnings, but that’s because the average blogger doesn’t spend time optimizing AdSense.

      Also note that I personally don’t do Mediavine/AdThrive/Ezoic ads on affiliate sites, because the presence of ads negatively impacts affiliate revenue.

      Reply
    • From a Mediavine perspective you mean? Mediavine can handle all sorts of hosting; WordPress, Blogger, Wix, Squarespace, you name it. I would personally always recommend WordPress though, it’s the best blogging platform for so many reasons.

      Reply
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