SEO
Actionable, straightforward and no-nonsense Search Engine Optimization (SEO) tips and information. Learn how you can increase organic traffic to your website.
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How to Optimize and Rank WordPress Category Pages
Perhaps one of the most neglected parts of WordPress blogs is the good old category page. Whenever you navigate to a category page within a blog or website, chances are it’s not much more than a list of the latest blog posts within that category.
And even worse, more than often the title of that category page is something along the lines of “Category Name Archives”.
Booooring… 🙂
And not just boring, it’s also a huge missed opportunity to get more traffic to your website. A category page is essentially another web URL within your website. It’s an actual web page, just like a blog post with 4,000 words is a web page.
Therefore, it’s very important to not neglect your blog’s categories and to start treating them like real web pages that could potentially generate more organic traffic.
Did you know that an optimized category page can end up on the first page of Google, or even in the magic top three? It’s happened to me many times, and not because of random luck.
Read on to learn how you can rank your WordPress categories high in the SERPs (search engine results pages) with little effort, and increase your website’s overall organic traffic. Like a boss.
How to Migrate Your WordPress Site from HTTP to HTTPS
If you’ve been running a WordPress blog for some time now, you probably know already that HTTPS and SSL are a hot topic. Google has been pushing hard to get all blog owners and webmasters out there to migrate their blogs and websites from HTTP to HTTPS.
As with anything in life, security is a big thing. Having a proper SSL certificate installed and having your domain configured as HTTPS is now officially a search engine ranking factor.
A small one, but even so, it’s something that can help you move up the ladder. Not to mention the fact that your website visitors will feel more comfortable browsing your site and submitting details.
In addition, from October 2017, Google Chrome will display an unpleasant not-secure warning for websites that are not yet switched over to HTTPS and have input fields. Firefox has already been doing this for a while.
Migrating a WordPress blog is not overly complicated. But doing things wrong, or forgetting certain steps can have huge consequences. That’s why I’ve summarized all the steps required to migrate your WordPress site from HTTP to HTTPS without any issues.