7 SEO Predictions and Trends for 2018

SEO predictions and trends for 2018

In a business, the end of a year is always a great time to reflect on what’s happened in the previous 12 months. What went well, what didn’t go too well, were all the goals achieved, etc. All these questions deserve an answer as it helps you to move forward and improve yourself.

I also use the end of a year, or the start of a new year, to plan ahead and define a strategy with concrete goals and milestones. Part of this exercise is to think really hard about how SEO is going to evolve and how I should adapt in order to stay ahead and improve my business.

As such, I’ve been able to identify 7 of the most important (for me at least) SEO predictions and trends for 2018. Some of these may not be all that surprising, others may well be. Either way, hopefully you can use this list of SEO predictions for the coming year to your advantage.

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Why You Should Ignore MOZ DA Score

Moz DA score and why you should ignore it

Moz DA score has been a popular SEO metric for many years, used by lots of bloggers, agencies and SEO practitioners to get an idea of a website’s authority and organic traffic. I’ve always tried to ignore it because in my opinion Moz DA is flawed, irrelevant and inaccurate.

There are other, much better ways to determine how authoritative and well-established a website is and how much organic traffic it roughly attracts. Moz DA simply doesn’t add much value anymore in this regard.

But sadly though, there are still many bloggers and Internet marketers who check their Moz DA score on a regular basis, desperately hoping for positive movements.

In this post I will be diving deeper into this whole Moz Domain Authority thing, and I will give you reasons why you can safely ignore it.

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How to Earn the Google Featured Snippet with Simple HTML Tweaks

Google featured snippet SEO

You may or may not already know what the Google Featured Snippet is. It’s that little box of content on top of the search results that highlights the best possible answer to a user’s query with a link to the website that has provided that answer.

It was introduced a few years ago to improve the user experience when looking for answers in Google. People want quick answers and the Featured Snippet helps in providing those quick answers.

The Featured Snippet is designed such that it provides an immediate answer to a user’s query, without having to actually click on the link to the article that provides the answer. Or otherwise, it is designed in a way that the user is very likely to click through to the featured website INSTEAD of choosing the website in the classic number 1 spot.

In this post I am sharing a few simple HTML tips to help you earn that highly desired Google Snippet on top of the page.

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How to Migrate Your WordPress Site from HTTP to HTTPS

Migrate WordPress site from HTTP to HTTPS

If you’ve been running a WordPress blog for some time now, you probably know already that HTTPS and SSL are a hot topic. Google has been pushing hard to get all blog owners and webmasters out there to migrate their blogs and websites from HTTP to HTTPS.

As with anything in life, security is a big thing. Having a proper SSL certificate installed and having your domain configured as HTTPS is now officially a search engine ranking factor.

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