SEO

Backlinks are as old as the Internet. In fact, you can argue that backlinks are the foundation of the Internet. Outbound links hold the Internet together.

The algorithms of search engines have always relied heavily on the existence of backlinks. For a long time, backlinks were by far the most important ranking factor. And some SEO’s think that links are still the number one ranking factor to focus on.

As such, it’s no surprise that backlinks have turned into a commodity. They are valuable, they cost money, they can be sold, they can be bought. And because they are so important and valuable, a lot of bloggers and Internet marketers are hesitant to include outbound, external links in their content.

Read moreWhy Outbound Links Are Important for SEO

Keysearch is a web-based keyword research tool that offers a wide range of features to help you find low competition keywords, spy on your competitors, track your SEO efforts, and more.

This Keysearch review takes you through the main modules and features of this affordable keyword research software tool to find out whether it is worth your investment.

Read moreKeysearch Review – Keyword Research on a Budget

In a business, the end of a year is always a great time to reflect on what’s happened in the previous 12 months. What went well, what didn’t go too well, were all the goals achieved, etc. All these questions deserve an answer as it helps you to move forward and improve yourself.

I also use the end of a year, or the start of a new year, to plan ahead and define a strategy with concrete goals and milestones. Part of this exercise is to think really hard about how SEO is going to evolve and how I should adapt in order to stay ahead and improve my business.

As such, I’ve been able to identify 7 of the most important (for me at least) SEO predictions and trends for 2018. Some of these may not be all that surprising, others may well be. Either way, hopefully you can use this list of SEO predictions for the coming year to your advantage.

Read more7 SEO Predictions and Trends for 2018

Moz DA score has been a popular SEO metric for many years, used by lots of bloggers, agencies and SEO practitioners to get an idea of a website’s authority and organic traffic. I’ve always tried to ignore it because in my opinion Moz DA is flawed, irrelevant and inaccurate.

There are other, much better ways to determine how authoritative and well-established a website is and how much organic traffic it roughly attracts. Moz DA simply doesn’t add much value anymore in this regard.

But sadly though, there are still many bloggers and Internet marketers who check their Moz DA score on a regular basis, desperately hoping for positive movements.

In this post I will be diving deeper into this whole Moz Domain Authority thing, and I will give you reasons why you can safely ignore it.

Read moreWhy You Should Ignore MOZ DA Score

You may or may not already know what the Google Featured Snippet is. It’s that little box of content on top of the search results that highlights the best possible answer to a user’s query with a link to the website that has provided that answer.

It was introduced a few years ago to improve the user experience when looking for answers in Google. People want quick answers and the Featured Snippet helps in providing those quick answers.

The Featured Snippet is designed such that it provides an immediate answer to a user’s query, without having to actually click on the link to the article that provides the answer. Or otherwise, it is designed in a way that the user is very likely to click through to the featured website INSTEAD of choosing the website in the classic number 1 spot.

Read moreHow to Earn the Google Featured Snippet with Simple HTML Tweaks