SEO

Actionable, straightforward and no-nonsense Search Engine Optimization (SEO) tips and information. ​Learn how you can ​increase organic traffic to your website.​

How to Earn the Google Featured Snippet with Simple HTML Tweaks

You may or may not already know what the Google Featured Snippet is. It’s that little box of content on top of the search results that highlights the best possible answer to a user’s query with a link to the website that has provided that answer.

It was introduced a few years ago to improve the user experience when looking for answers in Google. People want quick answers and the Featured Snippet helps in providing those quick answers.

The Featured Snippet is designed such that it provides an immediate answer to a user’s query, without having to actually click on the link to the article that provides the answer. Or otherwise, it is designed in a way that the user is very likely to click through to the featured website INSTEAD of choosing the website in the classic number 1 spot.

In this post I am sharing a few simple HTML tips to help you earn that highly desired Google Snippet on top of the page.

Read More

1

How to Optimize and Rank WordPress Category Pages

Perhaps one of the most neglected parts of WordPress blogs is the good old category page. Whenever you navigate to a category page within a blog or website, chances are it’s not much more than a list of the latest blog posts within that category.

And even worse, more than often the title of that category page is something along the lines of “Category Name Archives”.

Booooring… 🙂

And not just boring, it’s also a huge missed opportunity to get more traffic to your website. A category page is essentially another web URL within your website. It’s an actual web page, just like a blog post with 4,000 words is a web page.

Therefore, it’s very important to not neglect your blog’s categories and to start treating them like real web pages that could potentially generate more organic traffic.

Did you know that an optimized category page can end up on the first page of Google, or even in the magic top three? It’s happened to me many times, and not because of random luck.

Read on to learn how you can rank your WordPress categories high in the SERPs (search engine results pages) with little effort, and increase your website’s overall organic traffic. Like a boss.

Read More

How to Migrate Your WordPress Site from HTTP to HTTPS

If you’ve been running a WordPress blog for some time now, you probably know already that HTTPS and SSL are a hot topic. Google has been pushing hard to get all blog owners and webmasters out there to migrate their blogs and websites from HTTP to HTTPS.

As with anything in life, security is a big thing. Having a proper SSL certificate installed and having your domain configured as HTTPS is now officially a search engine ranking factor.

A small one, but even so, it’s something that can help you move up the ladder. Not to mention the fact that your website visitors will feel more comfortable browsing your site and submitting details.

In addition, from October 2017, Google Chrome will display an unpleasant not-secure warning for websites that are not yet switched over to HTTPS and have input fields. Firefox has already been doing this for a while.

Migrating a WordPress blog is not overly complicated. But doing things wrong, or forgetting certain steps can have huge consequences. That’s why I’ve summarized all the steps required to migrate your WordPress site from HTTP to HTTPS without any issues.

Read More