How to Redirect Author Link to The About Page (The Proper Way)

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Lots of WordPress bloggers recently have been asking how to redirect their author archives link to their about page.

By default, a blog post author link will point to the author archives page, which doesn’t add much value to the reader when there’s only one author on the site.

There are several ways to have the author link redirect to the about page, but in this article I will be sharing the best, the cleanest and the most efficient way to implement this functional change.

Why Do This?

There are three reasons why a blogger would want to have their author archives link pointed to their about page.

1. E-A-T and SEO

You’ve no doubt heard the term E-A-T before. It stands for Expertise, Authoritativeness and Trustworthiness.

EAT has become a bit of a thing since the major Google update that happened in August 2018. Lots of websites in the health, finance and other YMYL type niches lost significant amounts of organic traffic.

There are tons of articles out there that explain in detail what EAT is and how it may or may not impact your search engine rankings, so I won’t be doing that in this article.

But one of the many things you can do to help increase the EAT levels of your website is by having a solid about page in place and to have your author link redirect to this wonderful about page (instead of to the author archives or home page).

2. Good Blogging Practice (For Personal Blogs)

Even if you’re an EAT skeptic, it’s still considered good practice to implement this change, because it simply makes sense.

For example, if I see an author box underneath a blog post and I click on the author’s name, then I would expect to land on a page that tells me more about this particular author. I don’t really want to end up on an author archives page, or even worse, on the home page.

One important thing to point out though is that if your website has multiple authors, then it does make sense to redirect the author link to the corresponding author archives page. In other words, only implement this change when you’re the sole contributor to your website.

3. Security

In WordPress, the author archives page often contains the username that is used when logging in. If this author archives link is visible then the username is exposed, which is essentially a security risk.

How NOT to Do This

I often see people saying that they should 301 redirect the author archives URL to the about page.

Wrong!

Yes, you could certainly do this, but it makes no sense. This is not what 301 redirects were designed for.

Plus, each blog post would have a link to an archives page that doesn’t exist anymore, because it has been permanently moved to something else.

So, essentially each blog post would contain a broken link. Well, not really broken, but it’s still a URL that is no longer in existence on the website.

Not a good look.

Instead of creating a redirect, what we’re going to do is we’re going to change the source. So instead of redirecting URL A to URL B, we’re going straight to B.

How to Properly Redirect Author Archives to About Page

Alright, let’s do this.

To point the author link to the about page, we’re going to have to implement a tiny code change. This tiny code change needs to be added to the Functions PHP file in your WordPress blog.

However, my preferred way of doing this is with a plugin called Code Snippets. This plugin allows you to add, you guessed it, code snippets to your WordPress blog without having to touch the Functions PHP file.

The benefit of this is that the Functions PHP file (which is a super important theme file) remains untouched, and you can manage all custom code changes in one place.

Step 1: Install the Code Snippets Plugin

In your WordPress dashboard, navigate to the Plugins section. Choose Add New and search for Code Snippets. Install and activate that plugin.

Code Snippets plugin

In case you’re worried about installing another plugin, Code Snippets is a super lightweight, highly reliable plugin that actually adds good value.

Step 2: Implement Code

Navigate to the plugin and choose Add New snippet. In the editor box, add PHP code as per below image.

Author link to about page PHP code

And this is the copy/paste version of the code.

add_filter( 'author_link', 'my_author_link' );
function my_author_link() {
	return home_url( 'about/' );
}

Feel free to change the “about” bit to any page you’d like the author link to point to.

Step 3: Activate the Code Snippet

Once you’ve created the code and everything looks good, with no syntax errors, click Save and Activate.

That’s it, your author link will now redirect to the about page.

When you hover your mouse over the author link, you will see that the link points to the about page. In other words, no redirect will take place.

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AJ Mens

I have been running an online business since 2015 and am using Blog Pioneer to help you achieve financial success online.

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